a) This shoe lace can easily turn the shoe with laces (that need to be tied) into slip-on shoe which is very helpful for elderly people and people with disabilities. There is no need to buy a new pair of shoes.

b) It is very easy to install.

c) It can be installed in different ways and combinations of different colors.

d) It does not have a knot that would need to be tied or untied which sometimes happens in a very inappropriate moment (sometimes laces get untied without your knowing, which makes your look and walking sloppy).

e) Saves the time spent on tying and untying laces, especially for children.

f) It is hygienic. Hands do not get dirty because of tying and untying shoelaces.

g) As the lace is made of an elastic material it takes the shape and size of feet easily.

h) It makes the process of putting the shoes on and taking them off easy and quick.

i) They do not have sticking out ends as Curly Laces do.

j) It is convenient and suitable for people of different ages and ganders.

k) A shoe horn is given as a bonus which makes the process of putting the shoe on much easier.

l) The price of this shoe lace is not higher than the prices of other shoe laces that exist in the market.